Currently Reading

How to be a graphic designer, without losing your soul

quotes will be added along as I read...

"Without constantly scanning, scrutinizing and absorbing what goes on around you, you cannot become a successful designer." -page 19

"All great work comes about when viewpoints are balanced: in other words, when both client and designer feel that they are being listened to. Achieve this - find this point of balance in a relationship - and you'll get results." -page 23

"Without the attributes of cultural awareness, communication skills and professional and personal integrity, you are not going to grow as a designer. You will notice, thus far, I haven't mentioned the word 'talent.' You need talent to be a graphic designer but talent in graphic design comes in myriad forms. There is no yardstick: no foolproof way of measuring it and it's one of the great joys of the craft of graphic design that it accommodates so many sorts of 'talent.'" -page 27

On apprenticeship: "You must ask for help: you are serving an apprenticeship, but it is a modern apprenticeship, and you will have to be prepared to make a nuisance of yourself if you are to be heard. You will have to show willingness and boundless enthusiasm and you will have to show that you want to learn." -page 34

Goslett's equation: "Good design + good administration = good fees well-earned." -page 50

From an interview with Rudy VanderLans: "...a change of surroundings can do wonders for your creativity." and one more -- "That's the thing about graphic design; there are so many different directions and possibilities within the profession that you'd better become as versatile as possible because you never really know what you might enjoy doing the most." -page 55

"The graphic design studio can be an enlightening and fertile place to work in, with an almost utopian sense of freedom. In its ideal state it is a cultural factory staffed by visionary individuals, where the raw materials are ideas and the end product is creative realization." -page 59

From an interview with John Warwicker: "Find your own voice. And find out what motivates others." -page 71

"...be cautious, but be brave too. Whatever you do, don't do nothing." -page 78

"Without responsibility, talent is too easily wasted on waste." -page 83

"We have to believe in something and that something has to be genuine; and it has to be something by which we can be measured, firstly by ourselves and then by others. And we musn't be frightened of promulgating our beliefs. People respect principles, especially in a world where they are becoming increasingly rare." -page 83